Artificial Intelligence

Program: Professional Certificate in Product Branding & Strategic Identity (PC-PB)
Duration: 12–14 weeks (part-time cohort) | 6-week intensive | 4–6 month self-paced.
Format: Live workshops + hands-on labs + mentor groups + capstone brand system & launch plan.
Who: Product managers, founders, brand/marketing managers, UX designers and agency strategists (prep module available).
Outcomes: Define product positioning, design a cohesive brand identity system, create launch-ready messaging and packaging, build GTM playbooks, and measure brand impact with dashboards.
Core Modules: Strategy & positioning → Research → Messaging → Naming & voice → Visual systems → UX branding → Packaging → GTM & launch → Brand measurement → Capstone.
Capstone: Publish a full brand brief, visual toolkit, go-to-market roadmap and launch assets ready for deployment.
Assessment: Weekly briefs + peer & mentor reviews + capstone rubric → Certificate & specialist badges.
Pricing (guide): Self-paced $299–$599 | Cohort $1,299–$2,499 | Premium $3,999+.
Differentiator: Product-first brand frameworks, hands-on Figma starter kit, packaging & in-product branding, and launch execution support.
Key launch tactics: Brand audit lead magnet, case study videos, live portfolio review events, limited cohorts.